Empowering Australian
Marketers with AI
Find out moreNavigating AI Together
Introducing the Australian Centre for AI in Marketing (ACAM): our core focus is on supporting individual marketers on their AI journey.
Vision
To create a future where every marketer in Australia confidently understands, embraces, and benefits from AI, driving better results for themselves, their company and the industry.
We believe that marketing has become too much about process and not enough about good marketing that drives incremental growth. Once in a generation opportunity to reduce the process load and make marketing and our careers better.
Our mission:
- Demystify AI – Cutting through the complexity to make AI understandable and usable for every marketer.
- Share knowledge – Making connections to share insights, expertise, experiences and AI inspiration - expanding knowledge and accelerating AI literacy for all.
- Make AI accessible for all – Ensuring all marketers, regardless of expertise, can confidently leverage AI to enhance their skills and impact.
- Have Purpose-Driven Impact – As a for-purpose initiative, we are committed to supporting the broader community through new research, scholarships, free Upskill and Insights sessions, and low bono consulting to NFPs.
AI Pioneers Circle
Shaping debate, discussion and action to move forward
At the heart of ACAM is the AI Pioneers Circle—a collective of Australia’s leading CMOs who provide insight, direction, and real-world experiences to guide AI adoption in marketing. They are at different stages of their AI journey, openly sharing their learnings, challenges, and successes to help others navigate AI with confidence and clarity.
The AI Pioneers Circle has been formed to help shape the Centre's roadmap and provide practical insights. This group consists of senior marketing leaders from prominent Australian companies, who will offer guidance on how the industry can adjust to this significant transformation.
AI Upskills Labs
Elevating Industry Expertise in AI. From beginner to expert.
As part of our commitment to supporting the industry, we’re launching the AI Skills Lab—a dedicated space for learning, insights, and practical AI knowledge.
Through complimentary expert-led sessions, we’ll provide marketers with the tools and understanding they need to navigate AI’s rapid evolution. The AI Skills Lab will feature:
- AI Power Hour – Exclusive sessions led by top AI experts, breaking down the latest advancements and practical applications.
- Fireside Chats – Thought-provoking conversations with industry trailblazers sharing real-world AI experiences and strategies.
- AI Tech Insider – A curated look at emerging AI innovations, giving you a pulse on the latest trends shaping the future.
Designed to inform, inspire, and empower, the AI Skills Lab ensures marketers stay ahead in the AI revolution—for free.
Benchmark
‘AI Ready?’ National Benchmarking Study for Australian Marketing Leaders
Douglas Nicol and Dr. Suresh Sood (Director, Behavioural Big Data, AI & Machine Learning) have partnered to assess AI readiness across people, culture, leadership, and technology for Australian marketing leaders.
Results coming May 2025.
Purpose
AI for Every Marketer—Breaking Barriers, Building Opportunities
AI has the power to transform marketing—but not if access and adoption remain uneven. We’re here to shine a light on the barriers holding marketers back and work together to overcome them. We are committed to supporting the broader community through new research, scholarships, free upskilling sessions, and low bono consulting to NFPs.
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