It all started with a conversation. As marketers, we saw AI transforming our industry at lightning speed—but something was missing. There was a gap. Marketers needed practical guidance to use AI effectively, ethically, and in a way that supports their teams. So, we built ACAM—a community-driven initiative to help marketers navigate AI while keeping the heart and creativity of great marketing alive.

Our mission is simple but powerful—to demystify AI and make it accessible to every marketer in Australia. We believe that marketing has become too much about process and not enough about good marketing that drives incremental growth. This is a one in a generation opportunity to reduce the process load and make marketing and our careers better.

Our Vision: To create a future where every marketer in Australia confidently understands, embraces, and benefits from AI, driving better results for themselves, their company and the industry.

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