The Australian Centre for AI in Marketing (ACAM) is an industry initiative designed to support marketers on their AI journey. Our vision is to create a future where every marketer in Australia confidently understands, embraces, and benefits from AI, driving better results for themselves, their company and the industry.

We are not a Membership based organisation and aim to complement the excellent efforts of other industry organisations.

Our mission:

• Demystify AI – Cutting through the complexity to make AI understandable and usable for every marketer.
• Share knowledge – Making connections to share insights, expertise, experiences and AI inspiration - expanding knowledge and accelerating AI literacy for all.
• Make AI accessible for all – Ensuring all marketers, regardless of expertise, can confidently leverage AI to enhance their skills and impact
• Purpose-Driven Impact As a for-purpose initiative, we are committed to supporting the broader community through new research, scholarships, free upskilling sessions, and low bono consulting to NFPs.

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ACAM believes in deploying AI to deliver tangible marketing outcomes, prioritising people and culture in the journey to AI success, and ensuring AI enhances rather than replaces human connection. ACAM also believes AI should be inclusive and benefit everyone.

Air (AI Ready) Consulting is a consulting firm specialising in AI consulting services, particularly in the marketing sector. Air Consulting helps teams become AI-ready by balancing strategic AI expertise with executional support. Air Consulting is a purpose-driven consultancy created to fund ACAM. A percentage of AIR Consulting's profits are donated to ACAM.

ACAM is proudly supported by air Consulting, with its founders funding the first phase of our journey.

Together, they create a complementary ecosystem where air Consulting helps businesses become AI ready, and ACAM educates, researches, and provides industry best practices for individual marketers.