Insights

Insights

AI is transforming marketing, and ACAM is committed to ensuring that every marketer in Australia confidently understands, embraces, and benefits from AI. ACAM's Insights are designed to bridge the gap between AI innovation and practical marketing applications, equipping professionals with the knowledge and tools they need to succeed in an AI-driven world.

Designed for CMOs, executives, and marketing decision-makers, the AI Insights Lab provides exclusive access to leading industry voices, real-world case studies, and expert discussions on AI’s impact on marketing.

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If you are a marketing professional who is interested in AI, committed to learning, and want to play a role in driving the industry forward then we’d love to hear from you:

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Gender article

Marketers Need to Wake Up to Generative AI’s Woman Problem

The profound implications of men embracing GenAI more than women

By Jodie Sangster and Douglas Nicol, ACAM Founders

Women in marketing are lagging behind in GenAI adoption. It’s time to change the narrative and ensure equal access to AI-driven opportunities.

Feature

Marketers Need to Wake Up to Generative AI’s Woman Problem

The profound implications of men embracing GenAI more than women

By Jodie Sangster and Douglas Nicol, ACAM Founders

Women in marketing are lagging behind in GenAI adoption. It’s time to change the narrative and ensure equal access to AI-driven opportunities. Coming April 2025